Your privacy is critically important to us. At De La Pura Vida we have a few fundamental principles:

  • We don’t ask you for personal information unless we truly need it. (We can’t stand services that ask you for things like your gender or income level for no apparent reason.)
  • We don’t share your personal information with anyone except to comply with the law, develop our products, or protect our rights.
  • We don’t store personal information on our servers unless required for the on-going operation of one of our services.
  • In our blogging products, we aim to make it as simple as possible for you to control what’s visible to the public, seen by search engines, kept private, and permanently deleted.

Below is our privacy policy which incorporates these goals:

It is De La Pura Vida’s policy to respect your privacy regarding any information we may collect while operating our websites.

Website Visitors

Like most website operators, De La Pura Vida collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. De La Pura Vida’s purpose in collecting non-personally identifying information is to better understand how De La Pura Vida’s visitors use its website. From time to time, De La Pura Vida may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

De La Pura Vida also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and for users leaving comments on blogs. De La Pura Vida only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below, except that blog commenter IP addresses are visible and disclosed to the administrators of the blog where the comment was left.

Gathering of Personally-Identifying Information

Certain visitors to De La Pura Vida’s websites choose to interact with De La Pura Vida in ways that require De La Pura Vida to gather personally-identifying information. The amount and type of information that De La Pura Vida gathers depends on the nature of the interaction. For example, we ask visitors who sign up for a newsletter to provide a username and email address. Those who engage in transactions with De La Pura Vida are asked to provide additional information, including as necessary the personal and financial information required to process those transactions. In each case, De La Pura Vida collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with De La Pura Vida. De La Pura Vida does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Aggregated Statistics

De La Pura Vida may collect statistics about the behavior of visitors to its websites. For instance, De La Pura Vida may monitor the most popular posts or use spam screened by the Akismet service to help identify spam. De La Pura Vida may display this information publicly or provide it to others. However, De La Pura Vida does not disclose personally-identifying information other than as described below.

Protection of Certain Personally-Identifying Information

De La Pura Vida discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on De La Pura Vida’s behalf or to provide services available at De La Pura Vida’s websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using De La Pura Vida’s websites, you consent to the transfer of such information to them. De La Pura Vida will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, De La Pura Vida discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when De La Pura Vida believes in good faith that disclosure is reasonably necessary to protect the property or rights of De La Pura Vida, third parties or the public at large. If you are a registered user of the De La Pura Vida website and have supplied your email address, De La Pura Vida may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with De La Pura Vida and our products. We primarily use our blog to communicate this type of information, so we expect to keep this type of email to a minimum. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. De La Pura Vida takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.

Cookies

A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. De La Pura Vida uses cookies to help De La Pura Vida identify and track visitors, their usage of De La Pura Vida website, and their website access preferences. De La Pura Vida visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using De La Pura Vida’s websites, with the drawback that certain features of De La Pura Vida’s websites may not function properly without the aid of cookies.

Business Transfers

If De La Pura Vida, or substantially all of its assets were acquired, or in the unlikely event that De La Pura Vida goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquiror of De La Pura Vida may continue to use your personal information as set forth in this policy.

Ads

Ads appearing on any of our websites may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by De La Pura Vida and does not cover the use of cookies by any advertisers.

Privacy Policy Changes

Although most changes are likely to be minor, De La Pura Vida may change its Privacy Policy from time to time, and in De La Pura Vida’s sole discretion. De La Pura Vida encourages visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.

Contact us if you have questions about accessing or correcting your personal data.

Thank you to the folks at Automattic (makers of the WordPress blog platform) for sharing this Privacy Policy.